Orange Chowk started with a simple frustration, creatives in India weren't being seen for what they truly do.
And over time, something shifted. They stopped seeing it themselves.
Creatives shaped culture once.
They still do. They just stopped believing it.
The ability to make people think, feel, build, remember... it's still theirs. It always was.
We're just here to help them see it again. The proof exists. We just keep bringing it to the creatives.
What pulled us to Anantaya is the way it thinks about objects.
Not simply as products. But as carriers of stories, culture, memory, and meaning.
And that matters, especially now. Because a lot of creative work today is optimized for attention. To be seen quickly, consumed quickly, and forgotten just as quickly.
What Anantaya reminds us is that the things people connect with most deeply often carry something beyond function. They carry a story. A perspective. A reason to exist.
And that's why this conversation matters. Because creatives need to hear from people who have spent years building meaning into what they create. People who understand how design can communicate far more than utility alone.
And that's why this feels like the kind of conversation that belongs with Anantaya.
- orange chowk.
We built this because creatives need a room like this.If Anantaya believes that too, let's figure out what doing this together looks like.
We want that to be with Ayush and Geetanjali Kasliwal, at Anantaya, with a curated room of creatives and designers from the community.
The question on the table: What does it take to create work that people connect with emotionally, not just functionally? No stage. No script. Just the room.